Privacy Policy




When making a personal and meaningful purchase, you shouldn’t have to worry about your privacy. That’s why has adopted this Privacy Policy to outline the measures we take to protect the information you provide to us in connection with your use of and other sites or applications that are owned or operated by, including social media site(s) (each individually a “Site” and collectively the ”Sites”).
This Privacy Policy does not apply to information collected by by any means other than through the Sites or information collected by a third party.

Please read this policy carefully to understand our policies and practices regarding your information. If you do not agree with our policies and practices, you must choose to not use any of the Sites. By accessing or using any Site, you agree to this Privacy Policy. Certain Sites may be subject to additional terms and conditions which may also apply to your information. This Privacy Policy is subject to your agreement to our Terms and Conditions of Use (“Terms of Use”), as applicable.


At, we collect customer information to try and make your online shopping experience stress-free and enjoyable. Customer information that you provide which identifies an individual is considered Personal Information under this Privacy Policy, as more fully described below. Any information you provide that is not Personal Information is considered Non-Personal Information. is the sole owner of all of the information, including Personal Information, collected through the Sites (unless otherwise stated on a particular Site).


B. Personal Information includes any individually identifiable information and any associated information (such as (1) a persistent identifier, customer number, MAC or IP address, or other identifier; (2) device information and operating system; and (3) demographics, preferences and interests information; when such information is associated with individually identifiable information). Individually identifiable information that we may collect on a Site includes an individual’s first and last name; payment information including credit card numbers; a street, mailing or e-mail address; a personal identifier that reveals an individual’s e-mail address; precise location data; a telephone number; or other unique identifier which may identify you over time. Personal Information includes any information defined as personally identifiable information under applicable law.


D. “Non-Personal Information” includes any information which is not Personal Information that collects including, but not limited to, the following categories:
i. Demographics and Preferences Information
ii. collects information regarding your demographics, preferences, and interests to help identify and analyze our target market and generally tailor our Sites and advertisements.
iii. General Browsing Information and Server Logs
iv. automatically gathers information about where you go on a Site and certain information about your device (such as your IP address or device ID when not associated with personally identifiable information). This information helps us improve and manage our business operations, determine which areas of the Sites are most visited, and provide a quality online shopping experience by recognizing and delivering more of the features, services and products you prefer.
v. Cookies, Web Beacons, and other Tracking Devices
vi.’s Sites also use a variety of cookies and other tracking devices to help us make our site more responsive to your needs and deliver a more personalized online experience. For example, if you provide your zip code we may store it in a cookie and use it to remember your nearest Diamonds stores or if you click on one of our ads we may track what products you view or purchase from our website to evaluate the ad’s performance. We use web beacons or clear gifs (which are single pixel images) to help monitor how often a specific page or message is viewed. We may also use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests.


The primary ways in which we collect your Personal Information through the Sites includes:
·1 Directly from you when you purchase a product on a Site or when you complete or enter any forms, promotions, contests, or messages through a Site.
·2 Directly from you when you request to receive marketing and promotional messages. To stop receiving these messages see “Opt-Out and Unsubscribe”.
·3 Directly from you when you publish or post any User Generated Content (as defined in the Terms of Use) on a Site.
·4 Automatically as you navigate through a Site. Information collected automatically generally does not consist of Personal Information when collected, but may become Personal Information when such information is associated with Personal Information.
We may combine the Personal Information we collect with other information we possess to verify, update or complete the information we have about you from time to time.

HOW WE USE PERSONAL INFORMATION uses the Personal Information that we collect about you:
·1 To provide you with information, products or services that you request from us.
·2 To present and personalize the Sites and notify you of changes to a Site.
·3 To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
·4 To, unless you opt-out, send you marketing and promotional messages for special offers involving our own or our partner’s goods and services that may be of interest to you. To stop receiving these messages see “Opt-Out and Unsubscribe”.
·5 To allow you to participate in interactive features on the Sites.
·6 To improve our Sites, services, product offerings, marketing and promotional efforts, and overall customer experience.
·7 To fulfill any other purpose for which you provide it.
·8 For our general business administrative and oversight purposes.
·9 For any other purpose with your prior consent.


We may disclose any Personal Information that we collect or you provide through a Site:

·1 To fulfill the purpose for which you provide it.
·2 To our subsidiaries and affiliates, in order to process your data for the same purposes or within the same activity as permitted under this Privacy Policy.
·3 To our agents, contractors, service providers and other third parties we use to support our business (such as shipping orders, completing credit checks, maintaining a Site, etc.) for their use in completing services on our behalf.
·4 To enforce our Terms of Use and other agreements, including for billing and collection purposes.
·5 To a buyer or other successor in the event of a merger, reorganization, dissolution or other sale or transfer of some or all of’s assets in which personal information held by is among the assets transferred.
·6 To display any User Generated Content in accordance with our Terms of Use.
·7 To comply with any court order, law or legal process, including responding to any government or regulatory request.
·8 To any other party if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of, our customers or others. This includes sharing information with other entities for fraud protection and credit risk reduction.
·9 For any other purpose disclosed by us when you provide the information.
·10 For any other purpose with your prior consent.

We may use or disclose any non-individually identifiable information (including aggregated information) about our users that we collect and any Non-Personal Information without restriction.


Our Sites may contain links to other web sites or applications. We are not responsible for the privacy practices or the content of other web sites.
We may allow third-party advertisers to place ads or other content on our Sites. These third-party advertisers may use cookies or similar tracking technologies to help present the advertisements to you or to help measure the effectiveness of their advertisements. Some advertisers may track your device(s) to attempt to serve ads based on your visits to the Sites and other websites on the Internet. The use of such technologies is subject to the privacy policies of the third-party advertisers and is not covered by this Privacy Policy. As a result, if you respond to any such third-party advertisers by clicking on the advertisements and/or visiting their websites or the websites of any other third party, be sure to evaluate their privacy policies before providing them any of your information. To opt-out of a third party’s use of cookies; you must visit such third party’s website and follow its specified opt-out procedures or block all cookies.


We have implemented commercially appropriate measures intended to secure your Personal Information from unauthorized access, use, alteration and disclosure in conformance with industry standards. Any orders, including payment and Personal Information submitted as part of an order, are encrypted using SSL technology on our server. Note that we are not responsible for devices, applications, or other programs located on your device or connection which may intercept your information (such as a “keylogger”). It is our policy to not send sensitive information, such as a credit card number, via email. Unfortunately, the transmission of information via the internet is not completely secure. Although we strive to protect your Personal Information, we cannot guarantee the security of your personal information that is transmitted to our Site. Any transmission of Personal Information is at your own risk.
The safety and security of your information also depends on you. Where you have a password for access to certain parts of a Site, you are responsible for keeping this password confidential. You may not share your password with anyone.


Please note that the Sites are directed towards users who reside in the United States. By using the Sites, you consent to the collection, storage, processing, and transfer of your information in and to the United States, or other countries and territories, pursuant to the laws of the United States. While some of these countries may not offer the same level of privacy protection as your own, we commit to uphold the privacy protections as explained in this policy.

AMENDMENTS may change this policy from time to time. By your continued use of a Site after we make changes, you are deemed to accept of those changes, so please review the policy periodically for updates.


Please read carefully. By using this site, you signify your acceptance of these Terms and Conditions of Use and of any and all modifications, alterations and updates that Diamonds’ Online Store hereafter elects to make to these terms and conditions (herein referred to collectively as the “Terms of Use”). If you do not agree with any of the Terms of Use, do not use this site. Diamonds’ Online Store makes no representation that materials in the site, including merchandise offered for sale on the site and their trademarks, patents, and licensing arrangements, are appropriate or available for use in locations other than the United States. Those who choose to access this site from locations outside of the US do so on their own initiative and are solely responsible for compliance with any and all applicable local laws. With respect to shipments of merchandise to consumers, wherever they may reside, title to the merchandise shall pass to the buyer upon delivery of the merchandise to the common carrier.

Material from Diamonds’ Online Store may not be copied, downloaded, reproduced, republished, uploaded, posted, transmitted, or distributed in any way. Modification of the materials or use of the materials for any purpose other than your own personal, non-commercial, home use is a violation of the copyrights and other property rights held by Diamonds’ Online Store or affiliates. The use of any such material on any other Web site or networked computer environment is prohibited.

The trademarks, logos and service marks (collectively the “Trademarks”) which you see on this site are registered and unregistered trademarks of Online Store, its affiliates and others. Nothing in this site grants to you any license or right to use any Trademark displayed on this site without the prior written permission of the owner of the Trademark. Your use or misuse of any Trademark displayed on this site, or of any other content on this site, is strictly prohibited.

When ordering merchandise from Diamonds’ Online Store as a gift for a loved one, we invite you to add a personal message for inclusion with the gift. However, in order to protect the Trademarks, Diamonds’ Online Store reserves the right and sole discretion to omit, edit and/or modify any and all content it deems inappropriate. Further, although Diamonds’ Online Store strives for perfection in rendering this service, it is not responsible for any liability, damage or expense resulting from any errors, modifications or omissions made in transcribing the personal message or delivering the gift card. Diamonds’ Online Store welcomes your comments regarding our merchandise and services, including our Internet site. However, any personal gift messages, notes, comments, billboard postings, ideas, suggestions, or other material that you submit to Diamonds’ Online Store automatically becomes the property of Diamonds’ Online Store and affiliates, and they shall be entitled to use such property (in its original form or any modified or altered form) for any use or purpose that Diamonds’ Online Store or affiliates desire, including use in any promotion, advertising or media whether now known or hereafter devised. When you submit material to the Diamonds’ Online Store site, you agree that Diamonds’ Online Store and affiliates have the right to use and publish the material for any purpose as outlined above, without any compensation or attribution to you . As a result, we ask that you do not send us any original creative materials such as product ideas or original artwork.

You agree to indemnify Diamonds’ Online Store and affiliates and their respective officers, directors, employees, agents, distributors, vendors and other representatives from and against any and all third party claims, demands, liabilities, costs or expenses (including reasonable attorneys’ fees) resulting from your breach of any of the Terms of Use.

Diamond carat weights (CT.) represent the approximate total weight (T.W.) of all diamonds in each setting unless noted. Diamond solitare weights may vary between .01 and .05 carat. Diamond total weights may vary between .01 and .08 carat.

If a pricing error were to occur there was no attempt to unlawfully harm any customer. If an error is made we will try to correct it as quickly as possible. According to common law advertising when an order is requested online it is not a binding agreement according to the court system. It is never our intent to advertise with incorrect pricing, unfortunately mistakes can and do happen.

Data about the activity of visitors to this site is automatically provided to Diamonds’ Online Store when you sign on. It is used by us for internal review in aggregate and non-personally-identifiable form. E-mail addresses and other personally identifying data about you is known to Diamonds’ Online Store only when voluntarily submitted or posted to us.

In addition, we sometimes use E-mail addresses and other personally identifying information to contact visitors who communicate with Diamonds’ Online Store. We also use the shipping addresses of our customers to send them our catalogs which we feel will be of interest to them. If at any point you no longer wish to receive communications from Diamonds’ Online Store, please forward such request to us at:


Please read carefully. By using this site, you signify your acceptance of these Terms and Conditions of Use and of any and all modifications, alterations and updates that Diamonds’ Online Store hereafter elects to make to these terms and conditions (herein referred to collectively as the “Terms of Use”). If you do not agree with any of the Terms of Use, do not use this site.


By posting, distributing, sending, displaying or otherwise submitting any comment, message (including, without limitation, by email or text message), feedback, review, question, idea, suggestion, data, information, text, music, sound, photos, graphics or other content to or through the Site (the “User-Generated Content”), you: (A) grant, and represent and warrant that you have the right to grant, to Diamonds an exclusive, royalty-free, worldwide, perpetual, transferable, irrevocable, fully paid and sublicenseable right to use, reproduce, modify, adapt, translate, distribute, publish, create derivative works from, and publicly display and perform, the User-Generated Content throughout the world for any purpose including, without limitation, use in any promotion, advertising or media, whether now known or hereafter devised; (B) grant Diamonds and its affiliates, transferees and sublicensees the right to use the name that you submit in connection with such User-Generated Content in all media in which the User-Generated Content can be used in accordance with these Terms and Conditions; (C) represent and warrant that (i) you solely own and control all of the rights to the User Generated Content that you post or otherwise distribute, or you otherwise have the lawful right to post and distribute such User Generated Content to or through the Site upon the terms described herein; (ii) such User Generated Content is accurate and not misleading; and (iii) the submission, use and posting or other transmission of such User-Generated Content does not violate these Terms and Conditions and will not violate any rights of, or cause injury to, any person or entity, including, but not limited to, any third party right of copyright, trademark, service mark, privacy, publicity or other intellectual property or personal or proprietary right; and (D) agree that Diamonds is under no obligation to offer you any payment for the use of the User-Generated Content or to attribute authorship of User-Generated Content to you. You further grant Diamonds the right to pursue at law any person or entity that violates your or Diamonds’ rights in the User-Generated Content by a breach of these Terms and Conditions.

User-Generated Content you submit to or through the Site is deemed non-confidential and non-proprietary information, and Diamonds is under no obligation to treat such User-Generated Content as your confidential or proprietary information. Without limiting the foregoing, Diamonds reserves the right to use the User-Generated Content as it deems appropriate, including, without limitation, deleting, editing, modifying, rejecting, or refusing to post it. If, nonetheless, it is determined that you retain moral rights (including rights of attribution or integrity) in the User-Generated Content, by submitting User Generate Content, you agree that (A) you do not require that any personally identifying information be used in connection with the User-Generated Content, or any derivative works of, or upgrades or updates thereto; (B) you do not oppose the publication, use, modification, deletion or exploitation of the User-Generated Content by Diamonds or its agents; (C) you waive and will not claim or assert any entitlement to any moral rights of an author in any of the User-Generated Content; and (D) you release Diamonds from any claims that you could otherwise assert against Diamonds by virtue of any moral rights. Further, you hereby release Diamonds and its affiliates, successors and assigns and waive any claims, demands, damages, losses, liabilities and causes of action against Diamonds or its affiliates, successors or assigns for defamation, libel, invasion of privacy, publicity, personality or exploitation of your name.


The Site may contain forums, such as blogs, bulletin boards or other interactive areas, in which you or third parties may post content, messages, materials or other User-Generated Content on the Site (the “Interactive Areas”). To the extent Diamonds provides such Interactive Areas, you are solely responsible for your use of such Interactive Areas and use them at your own risk. By way of example, and not as a limitation, you agree that when using any of the Interactive Areas, you will not post, upload, transmit, distribute, store, create or otherwise publish any of the following:

·1 Material that is sexually explicit, violent, derogatory, unlawful, libelous, defamatory, obscene, pornographic, indecent, lewd, harassing, threatening, an invasion of another individual’s privacy or publicity rights, abusive, inflammatory, fraudulent or otherwise objectionable;
·2 Material that promotes illegal drug use, tobacco or firearms use;
·3 Material that constitutes, encourages or provides instructions for a criminal offense, violates the rights of any individual or group, or that otherwise creates liability or violates any local, state, national or international law;
·4 Material that may infringe any patent, trademark, service mark, trade secret, copyright or other intellectual or proprietary right of any party;
·5 Material that uses the names or likenesses of persons living or dead without their permission or that impersonates any person or entity or otherwise misrepresents your affiliation or association with or endorsement by a person or entity;
·6 Unsolicited advertising or links to other commercial sites;
·7 Names, addresses, telephone numbers, email addresses, Social Security numbers, credit card numbers or other personally identifiable information of you or someone else;
·8 Viruses, corrupted data or other harmful, disruptive or destructive files;
·9 Material that is unrelated to the topic of the Interactive Area(s) in which such material is posted;
·10 Material that communicates messages inconsistent with the positive good will of Diamonds; or
·11 Material that, in the sole judgment of Diamonds, is objectionable or potentially exposes Diamonds or its users to any harm or disparagement. Diamonds takes no responsibility and assumes no liability for any User-Generated Content posted, stored or uploaded by you or any third party, or for any loss or damage thereto, nor is Diamonds liable for any mistakes, defamation, slander, libel, omissions, falsehoods, obscenity, pornography or profanity you may encounter. As a provider of the Interactive Areas, Diamonds is not liable for any statements, representations or User-Generated Content provided by its users on the Site. Although Diamonds has no obligation to screen, edit or monitor any of the User-Generated Content posted to or distributed through the Site (including any Interactive Area) or to respond to any comment posted on the Site, Diamonds reserves the right, and has sole discretion, to remove without notice any User-Generated Content posted or stored on the Site.


Any use of the Site, including the Interactive Areas, in violation of these Terms and Conditions may result in termination or suspension of your permission to use the Site. Further, by submitting User-Generated Content, you agree to indemnify Diamonds and its affiliates and their respective officers, directors, employees, agents, vendors, distributors and other representatives from and against any and all third party claims, demands, liabilities, losses, costs and expenses (including reasonable attorneys’ fees) resulting from your breach of any representation, warranty, covenant or provisions contained in these Terms and Conditions.


You agree that Diamonds may use and/or disclose personally identifying information that you submit to us and data we collect about activities of Site visitors consistent with our Privacy Policy


These Terms and Conditions may be amended by Diamonds at any time and such changes shall be immediately effective upon posting the same to the Site. These Terms and Conditions shall be construed under and in accordance with the laws of the State of Nevada, without regard to the choice of law provisions thereof. If a court of competent jurisdiction finds that any provision of this Agreement is invalid or unenforceable, but that by limiting such provision it would become valid and enforceable, then such provision shall be deemed to be written, construed, and enforced as so limited. All provisions of this Agreement shall survive in perpetuity.

Orders & Payments

For questions about your order, contact Customer Service. If you created an account when you were checking out, you can check your status online. Simply visit My Account to see information about your order.
Unfortunately, we can’t change your order once it’s been submitted.

All orders are processed through PayPal.

We are unable to ship to P.O. Boxes.

All Orders are shipped after confirmation of payment. Please allow at-east 2-3 business days for processing and handling time.

We’ve implemented several policies to ensure that your order will arrive safe and sound. For example, we ship every order through FedEx. Our packages are never marked with the name, and a signature is required on all the deliveries. Furthermore, all orders over $1000 must be shipped to your billing address. These policies have made our online shopping experience safe, reliable and worry-free.

While we take every precaution to ensure that your order arrives safely, sometimes something unexpected happens. Until someone signs for delivery, your order is insured, meaning you’ll be reimbursed if it doesn’t arrive.

Signatures are required on all orders.

All orders sent to Hawaii or Alaska require additional time to deliver, and will ship via standard delivery. These items cannot be guaranteed to a date and are not eligible for expedited or express delivery.

Returns & Exchanges

Part of our commitment to a hassle-free shopping experience includes a FREE, simple return and exchange privilege for domestic orders. If, for any reason, you decide to return or exchange your purchase, you have 7 days.

• All Returns subject to issuence of a RA from
• All tags on jewelry items are supposed to be never taken off in order to get a refund.
• We do not return sized rings.
• All sales of pre-owned merchandise, personalized/engraved jewelry and special orders are final.
• We cannot be responsible for jewelry handled inappropriately outside of our services.
• 20% Re-Stocking Fee applies to ALL orders.
• Orders must be shipped using our shipping labels.
• Same return policy applies to all Gift Orders as well.